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“Twenty-five years and three generations later, people still recognize McGruff the Crime Dog as an American icon that is "taking a bite out of crime." ”

In-dash dvd monitor In the early 1970s, most people thought it was strictly up to law enforcement to prevent crime. However, a group of concerned private citizens and government leaders believed that working individually and collectively, in tandem with the police, could aid in crime prevention.

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Blind date movies Fast-forward to 1980, when an ad campaign - created by advertising agency Saatchi & Saatchi and distributed by The Advertising Council Inc. - introduced McGruff the Crime Dog to the American public.

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Originally, the National Crime Prevention Council's iconic brand targeted adults with common-sense messages about everything from home security to neighborhood safety.