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“How Independent Music Finds a Voice. ”

Trailers to according to greta Prior to the widespread use of the Internet, musicians and singers had to pound the pavement, sending demos to music labels and radio stations in the hope of breaking through to the big time. Today, however, independent music can take a page from Radiohead's playbook, and speak directly to potential listeners and fans. Indeed, specialized music sites have sprung up to showcase independent music, and to give musicians, performers, artists, and bands a platform for promoting their work. These sites offer MP3 downloads for less than the cost of an iTune, while supporting artists' work by giving them a 50-50 split of the proceeds. This is in start contrast to the deals that music labels give even the hottest bands, which typically receive only about 20 percent of the revenue generated by their music.

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From the perspective of the music fan, independent music sites are a dream come true. In the music mainstream, a tremendous amount of talent is overlooked by labels in favor of "packaged" acts that are perceived to be revenue generators. Now, thanks to the Internet, music fans from around the world can hear and experience songs that might otherwise never have found an audience.